WELLNESS AND ASTROLOGY: THE COLLABORATION YOU SHOULD'NT MISS

With horoscopic charts depicting your future to numbers predicting the fortune you might gather, the landscape of astrology offers so much magic within itself that it is impossible not to try your luck or peek into the cosmos it creates!

Ever wonder what happens when astrology, an ancient practice, and the digital media of today collide? This fusion leads to the creation of awe-inspiring trends and a blend of tradition with technology.

Astrology, with the introduction of new technology and digital platforms, is no longer confined to the peripheries of small and niche communities. Accessibility and affordability are the golden terms for modern-day astrology. One can immerse in the plethora of apps, and websites providing one-to-one sessions with renowned astrologers, online videos, and written guided content. To cater to the interests of a person in the field of astrology, there is no longer a scarcity of guidance. One can learn directly with big astrologers and online courses. Astrologers share their wealth of knowledge with people through It is indeed safe to say that astrology is the closest it has ever been to masses. According to data by Google Trends, the online interest in the UK in ‘horoscopes', and ‘wellness' has almost doubled since 2010.

Here is a deep dive into the outcomes this collision of astronomy and modernity creates.

HISTORICAL ROOTS

Astrology, or the practice of studying the positions of celestial bodies in relation to human affairs dates back centuries ago. The origin of this renowned practice is known to be in Mesopotamia, where the zodiac was developed. The observations and predictions began from then.

The practice then adopted a more western form in the Greek civilization dating around the Hellenistic period. As per the Greek tradition, the heavens are divided in accordance with the different constellations of the 12 Zodiac. These constellations along with stars have an influence over human life and events according to the concepts. Hence astrology interweaves the cosmos together in a fascinating manner to derive meaning and significance.

From there, astrology witnessed a lot of changes and took several paths to become popular again during the 19^th century, when astrologers like Evangeline Adams made it popular among the common masses.

VEDIC ASTROLOGY

Vedic astrology originated in India a long time ago. Emerged from the Hindu ‘Shastras’ or Vedas, it is widely popular with the name of ‘Jyotish’ in the subcontinent. These Vedic texts laid the foundations of modern astrology. With the advent of time, the Vedic astrological principles amalgamated with the Persian and Greek astrology to give rise to new and more profound concepts. Hence, astrology has travelled miles of eras to finally give birth to the modern- day astrology.

ASTROLOGY IN MODERN ERA

The present-day astrology mainly revolves around the Vedic astrological narratives which now have a reach far beyond the Indian subcontinent. Other than the traditional practices of astrology, numerous practices surrounding the art of healing and spirituality are on boom.

DIGITAL LANDSCAPE

The recent days have witnessed a growing shift of people towards astrology, especially the millennials. They are using astrology as a medium to help in their everyday lives. Be it their professional life or personal relationships, astrology through digital mediums helps them navigate their daily life decisions in a much more convenient manner.

But, with the introduction of digital mediums for the propagation of astrology the amount of scepticism surrounding the practice also has risen. There still are firm believers of sciences who astrology to be unrealistic or a practice of mere assumptions.

DAILY DOSE OF ASTROLOGY DELIVERED TO YOUR FINGERTIPS

One can easily access the free and fancy newsletters delivered daily or weekly through your emails or can subscribe to the daily horoscope readings that will reach you every single day to guide kickstarting your mornings. By incorporating these practices of astrology through digital platforms, it is closer than ever to the masses.

THE WELLNESS INDUSTRY

Astrology is also akin to other modern-day practices booming under mass commercialization using digital media. Not only do the practitioners book virtual and interactive sessions easily but they also provide digital websites, sell merch and commodities, and provide magazines.

SELF-CARE AND ASTROLOGY

The present era is of a variety of wellness and self-care trends. Social media users are constantly pushed to look after their physical and mental health. Spiritual growth and inner stillness is a huge part of this landscape and the rise of the interest in spirituality and astrology is greatly influenced by this shift towards maintaining personal and societal wellness.

MAKING ASTROLOGY FUN: TRENDS AND PARTICIPATION

Social media constantly gives rise to a plethora of trends that cater to its users, making their experience more fun and interactive and the field of astrology is also not deserted when it comes to this! TikToks around the behavior of a certain star sign or the memes showcasing their nature in a quirky manner, the internet is full of content like this. Short videos explaining concepts of astrology in a simplified manner are widely popular and get a lot of engagement among viewers. For instance, In her YouTube videos a creator Emma recommends the perfect book for every star sign. A huge variety of such content is available across the web wherein Astrology is linked with fashion, food, habits, and whatnot!

Apart from the short and humorous content, long-format videos offering a deep dive into astrology are also easily available. And that is not all, podcast shows such as bring great astrologers to openly talk about astrology as well.

DESIRE OF IDENTITY AND ALTERNATIVE SPIRITUALITY

Prior to the digital era, the interest in astrology was mainly seen among a certain age group of adults. Introduction of the digital tools has altered these dynamics. Astrology is now widely popular especially among the Gen Z. This rise of interest is a result of the desire for the identity of this generation.

PERSISTING ISSUES

The unguaranteed privacy and misinformation regarding astrology are persisting issues in this digital age. Sensationalization of content sometimes results in the loss of relevance. These problems could be reduced by the use of Artificial intelligence.

CONCLUSION

It is indeed right to say that astrology under the impact of the digital era got a high-tech makeover, redefining the way people interact and connect with it.